Vision, Mission, Principles


We aspire to be Singapore's pioneer in mass market retailing.

Giant Vision


Our mission is to bring quality products in volume at the lowest prices to our consumers.

Giant Mission


At the heart of our organisation is a strong belief in our core values, focused on consumers, teamwork, innovation, sustainable results, people and integrity.

Giant Principles
  • Consumers are our reason for being
  • Teamwork gives us our competitive edge
  • Innovation drives our growth
  • Sustainable results reinforce everything we do
  • Our People make us different
  • Integrity is at the heart of the way we do business